Pollinating, globally, requires a sweet brand identity.
Glass blowing collective Bee Kingdom has been delighting and disrupting the classical world of blown glass fine art and craft since 2006.
I worked with the crew to keep the identity tight and direct, perfect for building a recognizable brand.
The brilliant Bee Kingdom logo Bee was developed by one of the founding members, Tim Belliveau. The Bee and the breadth of work started the conversation drawing on the clear white cleanliness of art gallery spaces, the professional maturity of the Collective, and the playful iconography in their work.
Select photography: Erin Wallace
Client: Bee Kindgom art collective
Role: Creative Director of brand evolution, including identity, retrospective traveling exhibition catalogue concept, direction, content, production
Location: Calgary, AB, Canada
Season: 2012
Format: identity guidelines, limited edition retrospective traveling exhibition catalogue