I advocate for curiosity. It allows conflicting ideas to coexist, leading to the most interesting everything. Curiosity finds solutions. All visuals are all in relationship with classical art and design principles. Curious about what that relationship is? Well, that’s the fun.

Somewhere in every good design process is a phase involving rigor. It’s the part that makes us mad, located between “I’ve already tried everything” and the birthplace of the imposter syndrome. To rigorously travel through the discomfort time and time again takes guts.

I know I said Design is rigor about 120 pixels ago… but overriding instinct in favour of rigor is missing the point. Instinct can also be trained. Scientists have recently proven how smart your guts are: trust them.

Like peanut butter and jam, Qualitative and Quantitative data each make the other less peculiar. Both are needed to understand and influence behaviour.

Someone clever recently said to me, “You are only as strong as the weakest part of your system.” Instantly i though of: experimentation. Design Thinking, Scrum, and Systems Thinking methodologies all play in this sandbox. Testing supports living systems.